Showcase Your Technical Expertise

#devrel #devadvocate #communication #tech

Do you want to showcase your technical team? We assist you in implementing an effective technical communication strategy.
mosaique d'image d'évenements tech

1Action plan definition

Let's determine the communication channels your team should explore and what it should focus on!

2Media planning

Setting up your schedule based on your goals and bandwidth

3Implementation of your content

We assist you in creating your initial content and share our tips with you.

Blog Article

Writing blog articles on your technical challenges


Organizing events for your community


Guiding developers in increasing their skills


Writing a newsletter to share your technical insights

Open Source

Contributing to open-source projects


Producing podcasts by inviting experts in your field

Social Media Posts

Drafting posts for your team's tech page


Hosting a conference to share your expertise

Tech Videos

Creating explanatory videos for your products, services or features


Conducting a webinar to share your expertise

And much more...


  • Recruitment
  • Loyalty
  • Employer Branding


  • (4h/week) * 4 people


  • Basics of editing
  • Basics of capture
  • Production process
  • Minimum equipment
  • ...


  • Writing for Google
  • Publication process
  • Sparking interest
  • Choosing topics wisely
  • ...


  • Engaging a community
  • Hosting an event
  • Checklist to verify
  • Forming a lineup
  • ...

And many more!

We can train you on all possible channels, even on Twitch 🤯

Building an A-team for a major account

It's not always easy to build an A-team when you're starting a mission while also recruiting. Even less so to sustain it over time. It needs to evolve with time, not leaving anyone behind, training the newcomers... We look back on 2 years of mission and share our challenges and successes with you.

Clarisse Bergere
Clarisse Bergere
Pierre Fitoussi
Pierre Fitoussi

Discord vs Slack : How did we choose our professional messaging tool?

At the end of 2021 at Squadracer we were torn between our internal Slack, our Customer Slack and Google Meet for our videos. At Squadracer, we don't have premises, our collaborators are spread all over France, whether in Paris, Lyon, Rennes, Rouen... even as far as the Basque Country. You You will have understood it, as much as it turns out to be very practical for recruitment, communication is far from being facilitated.

Clarisse Bergere
Clarisse Bergere
Pierre Fitoussi
Pierre Fitoussi

What is a Salesforce Integrator and what is their role?

Salesforce has emerged as the leader in cloud-based CRMs. As experienced developers, we have witnessed the rising demand for Salesforce integrators. In this blog article, we will explore the crucial role of a Salesforce Integrator and share a list of skills, responsibilities, and the value they bring to their clients, in our opinion.

Gaétan Garrigue
Gaétan Garrigue

cycle 🔄

You'll go round in circles!

Théo Dupuis
Théo Dupuis
Alexandre Borderes
Alexandre Borderes


The opposite of zero?... Well, not exactly!

Clément Avenel
Clément Avenel
Alexandre Borderes
Alexandre Borderes